
Craft, Inc.: Turn Your Creative Hobby in a Business by Meg Mateo Ilasco, published by Chronicle Books
When I first wanted to start the business, I looked up general business startup info, looking at the usual suspects: the California Small Business Assistance Center, the Small Business Administration, and subsequently SCORE San Diego. The latter had a to do list to help me break down what I needed to do when, like file a fictitious business name and a business license.
Craft, Inc. has all of that information also, but what it’s mostly useful for is the craft side of your business. It is SUCH a great resource and answered a lot of questions that I didn’t even know that I should have. What is your creative mission statement? What makes your items unique? How will you package your items?
What I love most about this book is that it focuses so much on the business aspect of being creative (because let’s face it: you’ve probably got the creative part down, just not the business!). How should you price your items so you’re fair to yourself and your customers? How should you publicize and market your company and designs? How about getting customers to pay? What is the difference between wholesale/consignment/retail?
There are a lot of questions to answer when you start any type of business, and this book is great in answering them, and helping you answer them. There are a few checklists in here for the aspiring business owner to go through to make sure he/she has thought of all the important things. And I LOVE checklists.
Table of contents:
Chapter 1: Your Creative Mind – how to feed your creativity
Chapter 2: Your Business Mind – some business essentials
Chapter 3: Your Personal Style and Your Products – includes tips on how to find inspiration, how to protect your work, and other information on how to create your products
Chapter 4: Production and Pricing Plans – includes how to price your items, if/when you should buy additional equipment for your business, and other info about actual production
Chapter 5: Marketing and Publicity Strategies – includes picking a publicist, how to reach out to magazines and blogs, and other marketing/publicity info
Chapter 6: Making Sales and Order Fulfillment – includes information on craft fairs, how to deal with consignment, getting paid!, and more info on how to get your business name/brand out into the world
Chapter 7: Ups, Downs, and Next Steps
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